Advertise Your Success
When I was a little girl, we used to sing a Sunday School song with the line, “Hide it under a bushel – No! I’m gonna’ let it shine.” Yet as adults in sales, how often do we forget to let our successes shine?
When you’re selling, don’t forget to mention the awards, testimonials, and other successes you’ve experienced – or others in your company or industry have achieved. Worried about sounding like like a braggart? In Texas, we say, “It ain’t bragging if it’s true.” Customers are looking for safe decisions these days so help them feel safer by advertising your success. Just remember to stick to the facts – and let your little light shine.
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